Privacy Policy

We may collect personal information such as identifiers (for example, your full name, email address, mailing address, telephone number, mobile phone number) and commercial information (such as payment information, purchase history and preferences) when you voluntarily submit the information to us directly, such as when you purchase items from us, sign up for one of our services or programs, or register for an account with our Services. We may also collect personal information from you – either directly or via one of our vendors – if you choose to subscribe to our emails, participate in sweepstakes, contests, surveys, and polls, post content or suggestions on the Services, or use any of the Services’ other features that otherwise permit you to provide information or other content.

We may collect other information about you, including, without limitation, demographic information and commercial information from vendors such as public databases, social media platforms, data appends services, and others. We may collect information from third party vendors who allow us to verify your status as a first responder, veteran, military personnel, or otherwise, which will allow you to receive certain discounts, sales and promotions.

We may collect internet or other electronic network activity information (such as browsing history, search history, and information regarding your interaction with an internet website application or advertisement).

We may collect personal information about you automatically through cookies, pixel tags (also called web beacons or clear gifs), and other tracking technologies (collectively “Cookies”). We and our partners use these technologies to identify information about your device and internet activity, such as your IP address, browser type, device characteristics, domain name, referring URLs and specific links and web pages through which you click. We and our partners may also use this information to create inferences about your behavior, such as what types of products you may be interested in, to provide you with more relevant advertising. For more information about these practices, please see the “Interest-Based Ads – Online Advertising” section of this Policy.

We may use the information referenced above to:

• provide you with requested products and services, such as processing and fulfilling your orders or scheduling appointments;
• notify you of your order status and otherwise provide you with customer service;
• prevent security incidents, protect against fraudulent or illegal activty, debug our systems, and fix errors;
• respond to your inquiries and requests;
• create and manage an account and register you as a Services user (“Registered User”) and/or Shop Your Way member (“Member”);
• engage in marketing, including targeted advertising, and to send you information regarding the Services and other Transformco Services, as well as about our products, programs or services;
• draw inferences to create a profile about you which reflects your preferences, characteristics, or predispositions;
• provide you with text messages and push notifications, if you have requested them;
• customize your experience on the Services and on other Transformco Services;
• provide you with relevant offers, products and services;
• permit you to access our pages on third party social media platforms;
• facilitate any sweepstakes, promotions, or other similar contests you’ve signed up for;
• perform data analysis and audits;
• develop new products and services;
• enhance and improve our existing products and services;
• identify usage trends and determine the effectiveness of our campaigns;
• provide you with other services; and/or
• perform any purpose for which you provide consent for us to do so.

Some Service features may make use of your device attributes and settings that will allow our Services to determine your physical location. Such technologies may include IP address mapping, WiFi, GPS signals, cell tower positioning or other technologies. We use this information to provide you with services you have requested and enhance and personalize your experience, and we may use general information about your location to provide you with offers, products and services that may be of interest to you. For example, the Services may help you find your closest store, send you messages that may be of interest to you based on your current location, or collect location information about your smart appliances when you connect them to our applications.

We may collect audio, video, or other sensory information to provide the Services. For example, we capture CCTV recordings from inside our facilities for use in fraud investigations and for security purposes, as well as call center recordings when you contact customer service.

We and our vendors may use technology to collect information about how you use the Services, like replays of your visit to the Services and to observe your mouse movements, scrolling, and clicks on our Services. We use these tools for support and analytics purposes, and to better understand how people engage with our Services.

We may engage vendors to provide certain interactive features on our Services. Your use of these interactive features is voluntary, and we may retain the information that you submit through these features. For example, we may offer an interactive chat feature on the Services to assist you and for other customer service purposes. When you participate in the interactive chat, either with a virtual or live agent, the contents of the chat may be captured and kept as a transcript. By using these features, you understand that our vendors may process the personal information obtained through the feature to provide the service on our behalf.

Artificial Intelligence and Generative AI Services

We use artificial intelligence and generative AI services (together, “AI Services”) to provide you with customer service and technician scheduling support, including through phone services and website chatbot functionality. These AI Services collect certain information you provide when you use the AI Services, such as contact information required to book a service appointment or questions you may ask our chatbot or voice AI agents, as well as information about the products and services you use (for example, if you are scheduling an appliance repair) and your visits to and use of our Services. We may also collect the following information: IP address, device ID, or other unique identifiers; and general information about Services traffic data, performance, and related statistics, etc.

All information processed through our AI Services may be used for a variety of purposes, including providing you with the Services or other information that you request; automated processing to improve our products or services; quality improvement; or training, including continuous training of our AI Services. You should not submit confidential or proprietary information to our AI Services as it could be compromised. In addition, please note that we will maintain records of your communications with any chatbot, voice AI agent or similar features.

We may disclose your personal information within our family of affiliated companies. We may disclose your personal information to business partners to provide you with services that you participate in or request, such as co-sponsors of a promotion that runs on the Services. We are not responsible for the privacy practices of these entities.

We may disclose your personal information to selected vendors that provide services to Transformco or its affiliates, such as payment processors, shipping agents, and product fulfillment vendors.

You may disclose your own personal information through Services that allow you to post information and materials. Please note that any information you post or disclose through these Services may be available to Service visitors and to the general public, depending on the particular Service and any privacy settings in place (such as through your profile).

We may provide information about you, which may include personal information, to regulatory authorities and law enforcement officials in accordance with applicable law, when we believe in good faith that the law requires or allows it or to respond to requests from government authorities. There may be instances when we may use or disclose your personal information in order to protect or defend the legal rights, property or operations of Transformco or our employees or agents; to protect the rights, privacy, safety or security of Registered Users, Members or others; to protect against fraud; and to allow us to pursue available remedies or limit the damages that we may sustain.

Third parties may collect or receive certain information about you and/or your use of the Services to provide advertising (including targeted advertising), content, or functionality, or to measure and analyze ad performance, on our Services or other websites or platforms. We disclose or allow third parties to collect device information (e.g., browser type, IP address, or device ID), usage information, or click information obtained through Cookies and similar technologies. Some of this information is combined with information collected across different websites, online services, and other linked or associated devices. We may also disclose information, including personal information about you (e.g., email address) in hashed or other obscured format, for advertising purposes, including targeted advertising, either on our Services or for our products on other websites or platforms.

Transformco may sell, transfer and/or disclose personal information in connection with a planned, proposed, or effectuated merger, reorganization, joint venture, assignment, spin-off, transfer or sale or disposition of all or any portion of our business, and in the event of a store closing or bankruptcy.

We may also disclose information about you to third parties whenever you consent to or direct such disclosures.

Most web browsers allow you to exercise control over Cookie files on your computer by erasing them, blocking them, or notifying you when a file is stored. Please take a look at your particular browser for instructions on this function. If you do elect to disable Cookies, please note that you may not be able to take full advantage of a personalized experience on this Services and on other Transformco Services. For more information about your choices regarding the use of Cookies in certain contexts, such as for targeted advertising purposes, please see the “Your Rights and Choices” section of this Policy.

The Services are intended for a general audience and not directed to children younger than 18 years of age. If you are under 18, do not provide any personal information to us. If we obtain actual knowledge that we have collected children’s personal information, we will remove such data. If you believe your child may have provided us with their personal information, you can contact us at (888) 823-0650 and we will delete their personal information to the extent required by law.

The Services may contain links to content from other websites or applications that are not owned and operated by Transformco. Transformco is not responsible for the privacy practices of non-affiliated websites or applications, including, without limitation, those that are linked to or framed on these Services. You should read the privacy statements of each and every website and application that collects personal information.

The Services may display ads from other companies. We also partner with companies to serve ads on our behalf on other non-affiliated sites or apps. Some of the ads on our Services or on other websites or apps may be personalized, meaning that they are intended to be relevant to you based on what we or the online advertising network serving the ad know about you or your device’s browsing activity. For example, information collected by our ad networks or other vendors across multiple sites that you visit may enable the ad network to predict your preferences and show you ads that are most likely to be of interest to you. As noted in “What Personal Information Do We Disclose and to Whom?,” we may disclose information to our vendors to permit them to recognize and serve targeted ads to you across the different devices you use.

Our partners, including Facebook and Google, may use Cookies, web beacons, and other tracking technologies to collect or receive information about your internet usage, including your use of the Services, and use that information to provide measurement services and targeted ads. We and our partners may use first-party Cookies or other first-party identifiers as well as Cookies or other identifiers operated by our partners to deliver advertisements, create a profile of you, measure your interests, detect your demographics, detect your location, and personalize content.

We protect your personal information using technical and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure, and alteration. Although we implement reasonable security measures on our Services, you should be aware that we cannot guarantee the security of your information submitted via the Internet. It is your responsibility to make sure that your passwords and account registration information are secure and not shared with third parties.

From time to time, we may send you emails with promotional offers and messages. If you would no longer like to receive emails with promotional offers and messages from this Site, you can unsubscribe from these emails by following the unsubscribe link located at the bottom of each promotional email. Please note that you may still receive transactional notices in email (e.g., order confirmations, shipping notices, account statements, or important information regarding a product you have purchased) which will not have an unsubscribe link as they are not marketing emails.

Depending on where you live (such as residents of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia), you may have additional rights concerning your information. Depending on your jurisdiction, you may request that we:

• Provide you with access to and/or a copy of certain personal information we hold about you;
• Correct inaccurate information that we have about you;
• Delete certain personal information we have collected from you; and/or
• Provide information about financial incentives that we offer to you, if any.

California and Oregon residents can also request information about the categories of personal information we collect, disclose or sell or share about you.

California residents can request the categories of sources of such information; the business or commercial purpose for collecting or selling or sharing your personal information; and the categories of third parties to whom we disclose personal information. Such information is also set forth in this Privacy Policy.

Minnesota, Oregon, and Rhode Island residents can request a list of the specific third parties, other than natural persons, to which we have disclosed personal information.

Nevada consumers have the right to instruct website operators to not sell certain personal information to third parties. Transformco does not sell such information as defined under Nevada law. If we consider selling the information in the future, we will update this Privacy Policy to give you notice of this change and provide a formal method for Nevada consumers to exercise their opt-out rights under that law.

If you have any questions about this Privacy Policy, please contact us at (888) 823-0650. Because voicemail communications are not always secure, please do not include credit card or other financial information, health or prescription-related information, or other sensitive information in your voicemail to us. If you prefer to contact us via US Mail, please address your inquiry to:

Transform SR Holding Management LLC
ATTN: Legal Intake/Privacy Team
5407 Trillium Boulevard, Suite B120
Hoffman Estates, Illinois 60192

This California Privacy Notice (“California Notice”) applies to Consumers as defined by the California Consumer Privacy Act (as amended, the “CCPA”) and should be read along with our other notices found on the Services, and other websites in our family of brands (including but not limited to Sears, Kmart, and Shop Your Way). In the event of a conflict between any other Transformco policy, statement or notice and this California Notice, this California Notice will prevail as to California Consumers’ rights under the CCPA.

This California Notice applies to California Consumers that visit our Services.

Capitalized terms that are used herein shall have the meaning given to them in the remainder of the Privacy Policy, except capitalized terms defined in the CCPA that are used in this California Notice shall have the same meaning as in the CCPA. Unless otherwise noted, the disclosures contained within this California Notice cover our activities within the 12 months prior to the Effective Date noted atop this Policy.

How and Why We Collect Your Personal Information

We Collect, use, and disclose the categories of Personal Information about California Consumers that are indicated in the chart below. Note that the specific pieces of Personal Information we Collect, use, and disclose about you may vary depending on the nature of your interactions with us, and may not include all of the examples listed.

Sources of Personal Information

We Collect Personal Information directly from you, your devices or browser, from vendors that assist us in providing our Services and running our internal business operations, data analytics providers, advertising networks, suppliers, public databases, social media platforms, data enrichment services, other companies in the Transformco family of businesses, and other data providers. For more information about how we Collect your Personal Information, see the “What Type of Personal Information Do We Collect and How Do We Use It?” section of this Policy.

Retention of Personal Information

We keep the categories of Personal Information described above for the purposes described in this California Notice or otherwise authorized by law. This generally means holding the Personal Information for as long as one of the following criteria apply:

• to manage our operations, to manage your relationship with us, to provide you with information regarding our Services, or to satisfy another purpose for which we Collected the Personal Information;
• to carry out a disclosed purpose that is reasonably compatible with the context in which the Personal Information was Collected;
• to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case); or
• we are otherwise required or permitted to keep your Personal Information by applicable laws or regulations.

Where Personal Information is used for more than one purpose, we may retain it until the purpose with the latest period expires.

Selling and Sharing of Personal Information

We engage in targeted (or Cross-Context Behavioral) advertising on the Services or on other sites and when we advertise our Services elsewhere. In connection with such advertising, we may Sell or Share Identifiers, Internet or other electronic network activity information, and/or geolocation data (for example, when inferred from IP address) for advertising and marketing purposes with Third Parties including our advertising and analytics partners and social media networks. We do not Sell or Share Personal Information obtained for text messaging purposes – including Personal Information obtained for opt-in consent purposes – with any Third Parties for those Third Parties’ own marketing purposes.

Your CCPA Rights

a. Right to Opt Out of Sales and Sharing

As discussed in the “Interest-Based Ads – Online Advertisements” of this Policy, some of our uses of Cookies are considered “Sales” or “Sharing” under state privacy laws, including the CCPA. You can opt out of these Sales and Sharing of your Personal Information in the context of Cookies by clicking on the “Do Not Sell or Share My Personal Information” link in the footer of the Services you are visiting. We may still present contextual advertisements or you may still receive non-personalized advertisements that do not rely on Sales or Sharing to our advertising partners. You will need to also opt-out on your other browsers and devices. Cookie-enabled opt-out signals may no longer be effective if you block or clear Cookies.

The Services may offer opportunities to receive certain services or benefits such as, the Shop Your Way program, which may require the provision of personal information. Such opportunities could be considered a financial incentive under California law (each, an “Incentive”) or “bona fide loyalty program” under Colorado law (each, a “Loyalty Program”).

When you sign up for an Incentive or Loyalty Program, we collect your name, phone number, mailing address, and email address. We also collect data about your transactions in the Loyalty Program (such as your purchases), your reward activities (such as redemption), and we may derive inferences from your Loyalty Program activity to provide you with personalized recommendations. You may have the option for us to save your method of payment to your account for future purchases, in which case we will collect credit card information solely for such purpose. We also collect certain information for fraud prevention purposes, such as device information, session data, and approximate location derived from IP address. We may disclose this and other personal information as described in the section of the Policy entitled “What Personal Information Do We Disclose and To Whom?”

We also may Sell or process data provided in connection with your Incentive or your Loyalty Program data for targeted advertising, including when we disclose it to Loyalty Program partners, advertising partners, ad networks, business partners, advertisers, marketplaces, and commercial data resellers as described in “What Personal Information Do We Share and With Whom?” and “Interest-Based Ads – Online Advertising.”

When you participate in an Incentive or Loyalty Program, you agree to the terms of that Incentive or Loyalty Program and may revoke your participation or opt-out depending on the Incentive or Loyalty Program (by contacting us as described in the Loyalty Program terms). To the extent that you request the deletion of your personal data, you may not be able to continue to participate in certain Incentives or Loyalty Programs, because we require certain personal information to provide you access or manage your account and keep track of your rewards.

You can unsubscribe from marketing emails and retain your Program account and benefits.